Earned, never rented
No paid-link schemes, no keyword stuffing, no shortcuts that Google will claw back in six months. Everything we build is meant to still be ranking two years from now.
The people behind Foothold · Oklahoma City
Get to know the desk your rankings grow from
I’m Dana. Foothold is a small organic SEO studio I run out of south Oklahoma City, and this page is the honest version of who we are — why I left the agency treadmill, how I think about search, and the two people who’ll be reading your Search Console with you.
Map my growth plan
Based at
10000 Midfield Cross St,
Oklahoma City, OK 73159
Where this started
Seven years of watching good companies buy bad traffic
I spent my agency years in rooms where “SEO” meant hitting a monthly link quota and shipping blog posts no human ever finished reading. The dashboards looked great. The pipelines didn’t move.
So in 2019 I set up one desk and one rule: only take on the number of clients I can actually know. That means I read your product docs, sit in on a sales call or two, and learn the words your buyers type at 2am — before I write a single line. Foothold has stayed small on purpose ever since.
— Dana, founder
What we hold to
Four things I won’t bend on
Written by a person
If a paragraph could’ve been published on any company’s site, it doesn’t leave the studio. Marisol cuts the generic and keeps the specific — that’s why our content reads human.
No black boxes
Every month you get a plain-language recap: what moved, what didn’t, and what we change next. When a page ranks, I can tell you exactly why it did.
A price before we begin
Flat, scoped engagements — you always know the number before work starts, and you can pause or leave on 30 days’ notice. No retainers that quietly balloon.
I’d rather rank one page for a decade than chase ten that vanish by spring.
Dana Whitlow · founder, Foothold
How Foothold grew
Small, on purpose, from the start
2019
One desk, one client
I left the agency world with a single SaaS client who’d followed me out the door. First month was all audit — no content, just clearing the technical mess underneath a five-year-old site.
2021
Marisol joins the bench
The writing outgrew one pair of hands. Marisol came on as editor and researcher — the person who now pressure-tests every draft against real search intent before it ships.
2023
The Basecamp model settles in
After a few years of trial and error, the monthly rhythm most clients live on today took shape: four researched long-form pieces, steady technical upkeep, and a recap you can actually read.
Today
A short client list, kept short
Foothold caps how many teams we work with so the work stays personal — written and audited by the same hands that pitched you. When you email, I answer.
Who you’ll actually work with
A small bench, on purpose
Founder · Strategy & writing
Dana Whitlow
I run the strategy, the audits, and most of the writing. Fifteen years in and I still open every client’s Search Console myself on a Monday morning — it’s the closest thing I have to a ritual.
Editor & researcher
Marisol Reyes
Marisol pressure-tests every draft against the actual search intent and fact-checks the specifics. If a sentence could’ve been written about any company, she cuts it — which is exactly why our content reads like a person wrote it.
Rather just talk?
Tell me about your site
Now that you know who’s on the other end, send a few details and I’ll come back within two business days with a straight answer — where the opportunity is, which package fits, and a real number.
Mon–Thu 11am–5:30pm · Fri to 1pm
Ready when you are
Now you’ve met us — let’s see if we’re the right fit
Tell me where your site stands today and I’ll tell you, honestly, whether organic is worth your money. Serving B2B SaaS and professional-service teams from Oklahoma City.